Sustainability & Cat Litter

A Match Made at Naturally Fresh

When thinking of sustainability, cat litter may not come to mind. But at Naturally Fresh, sustainability has been at the top of our minds since we began creating our eco-friendly cat litter in 2009. What does that look like? Read on to learn how sustainability comes naturally to us.

Employing the all-natural powers of walnut shell cat litter

Flight. Teleportation. Neutralizing odors. While one of these things might not seem like a superpower, it’ll prove its wow factor as soon as you clean out your Naturally Fresh multi-cat litter box. That’s because the fibrous material of the walnut shell has the organic ability to neutralize odors, specifically ammonia odors, making Naturally Fresh the best cat litter for odor control. And eliminating ammonia odors without synthetic perfumes isn’t the walnut shell’s only superpower. It also has the power of transformation, morphing from a food byproduct into an all-natural cat litter, which allows us — and anyone who uses our non-toxic cat litter — to reduce waste in the process.

Using a renewable resource to reduce climate change

Where do we get all those walnut shells for our environmentally friendly cat litter? From our family-owned walnut farm in northern California, where we plant thousands of walnut trees a year. This lets us make our fresh and natural cat litter out of a renewable resource and eliminates the need to turn to a harmful practice like strip mining for clay. These sustainable practices help reduce both climate change and erosion, meaning the eco-friendly litter box full of Naturally Fresh in your house is bettering the planet one scoop at a time.

Harnessing the sun’s energy to produce Naturally Fresh

How many solar panels does it take to power our facilities? 7,480. By harnessing the renewable energy of the sun, we’re helping to reduce greenhouse gas emissions that contribute to a hotter climate, as well as cut back on air pollution, which affects the health of people, pets, and the planet.

Each time you buy one of our five clumping cat litter formulas or our non-clumping pellet litter, you’re helping to boost our sustainable practices that only grow stronger with your support.

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In collaboration with the Pet Sustainability Coalition (PSC), a peer-reviewed Life Cycle Analysis (LCA) study was conducted, which found that compared to clay litter, Naturally Fresh’s walnut shell-based litter generates nearly 42% fewer fossil fuels, uses 97% fewer mineral resources, and emits 130% fewer greenhouse gasses (with carbon uptake from walnut trees) during production.

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