THE sustainable choice for discerning retailers

At Naturally Fresh, sustainability is a part of everything we do — and the numbers prove it.

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Litter Peer-Reviewed and Approved

In a peer-reviewed Life Cycle Analysis (LCA) conducted by Trayak and facilitated by the Pet Sustainability Coalition, Naturally Fresh confirmed its status as the superior sustainable choice compared to clay litter.

With consumer demand for eco-friendly products on the rise, stocking your shelves with Naturally Fresh shows you share our commitment to green practices.

Clay Mines, Meet Walnut Groves

Instead of strip mining for clay, we grow walnut trees. These trees do more than produce our litter’s star ingredient — they absorb at least 3,744 lbs. of CO2 annually per acre, releasing earth-sustaining oxygen in exchange.

Our litter production generates nearly 42% fewer fossil fuels than clay litter Our litter production uses 97% fewer mineral resources than clay litter
Our 7,480 solar panels and thousands of walnut trees help us emit nearly 130% fewer greenhouse gases than clay litter production
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Community impact of naturally fresh

We produce 1.8 million bags of walnut shell litter annually. When you carry Naturally Fresh, you play an important role in creating a positive change for the planet.

Equivalent of taking 15,591 passenger vehicles off the road each year
Equivalent of driving 178,459,709 fewer miles each year
Equivalent of burning 8,193,024 fewer gallons of gas each year

sustainability at every stage

From tree to shelf, our sustainability journey is a collaboration involving growers, researchers, policymakers, and pet parents like you.

Thousands of walnut trees planted per year, 100% of the walnut used for zero waste, Produced in 100% solar-run facilities, Minimum transport emissions thanks to our 16-mile production radius, Biodegradable & compostable, Recyclable packaging by 2025​
Thousands of walnut trees planted per year, 100% of the walnut used for zero waste, Produced in 100% solar-run facilities, Minimum transport emissions thanks to our 16-mile production radius, Biodegradable & compostable, Recyclable packaging by 2025​

*Results of the Naturally Fresh Cat Litter Life Cycle Analysis (LCA) conducted by Trayak and facilitated by the Pet Sustainability Coalition. Not reviewed by a third-party authority. 

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SOURCE: Eco-Shell 2022 Life Cycle Report | Trayak | PSC