THE sustainable choice for discerning retailers
At Naturally Fresh, sustainability is a part of everything we do — and the numbers prove it.
Litter Peer-Reviewed and Approved
In a peer-reviewed Life Cycle Analysis (LCA) conducted by Trayak and facilitated by the Pet Sustainability Coalition, Naturally Fresh confirmed its status as the superior sustainable choice compared to clay litter.
With consumer demand for eco-friendly products on the rise, stocking your shelves with Naturally Fresh shows you share our commitment to green practices.


Clay Mines, Meet Walnut Groves
Instead of strip mining for clay, we grow walnut trees. These trees do more than produce our litter’s star ingredient — they absorb at least 3,744 lbs. of CO2 annually per acre, releasing earth-sustaining oxygen in exchange.

Community impact of naturally fresh
We produce 1.8 million bags of walnut shell litter annually. When you carry Naturally Fresh, you play an important role in creating a positive change for the planet.



sustainability at every stage
From tree to shelf, our sustainability journey is a collaboration involving growers, researchers, policymakers, and pet parents like you.


*Results of the Naturally Fresh Cat Litter Life Cycle Analysis (LCA) conducted by Trayak and facilitated by the Pet Sustainability Coalition. Not reviewed by a third-party authority.
Contact Us
Want to learn more about our study? Interested in distributing or selling Naturally Fresh? Fill out the form below.
SOURCE: Eco-Shell 2022 Life Cycle Report | Trayak | PSC