FAQs

While Naturally Fresh litter is flushable, there are many regulations against flushing litter. We advise that you check with local and state regulations before flushing in a public or septic system.

Both! We have a non-clumping pellet product, which controls up to 7x more odor than other leading non-clumping litters (and is great for all small animals!). We also have multiple quick-clumping formulas that are made of fine granules from the fibrous material of the walnut shell, which feels like dirt on cat kids’ paws.

Yes, Naturally Fresh Harmony Lavender & Bamboo Scented litter is safe for your cat. Pure essential oils, typically found in diffusers, can be dangerous to your cat. However, essential oils used within our scented litter contain a small fraction of the amount of essential oil found in pure essential oil products. It’s just enough to provide a fresh scent while still being safe for your cat’s use. The health of cats is a top priority for our brand, which is why we created a natural alternative to cat litter made from walnut shells. But as with any pet products, if your cat exhibits a negative reaction, please discontinue use and/or seek the advice of a veterinarian.

Our products can be found at pet stores, such as Petco and PetSmart, as well as local independent pet stores. By using our Where to Buy page, simply enter your zip code to find the stores nearest you with our products on-shelf. You can also find Naturally Fresh at Chewy.com.

An exclusive cat litter formula made from the fibrous material of the walnut shell, Naturally Fresh neutralizes odors better than clay, pine, corn, and wheat – it does so naturally rather than adding harsh perfumes or fragrances. Plus, our litter absorbs 3x better than the leading clay litter, so one bag of Naturally Fresh is equal to three bags of the leading clay litter.

Unlike clay litters, Naturally Fresh is free of silica dust so you and your cat kids can breathe easy. Our litter is made from all-natural plant-based ingredients, so fine particles are naturally occurring. These fine particles are needed for the high-performance clump that consumers are looking for in a cat litter and, unlike clay silica dust, is not harmful to the health of pet parents or cat kids.

Naturally Fresh doesn’t stick to paws, so litter won’t be tracked through your home.

Due to high shipping costs, we do not currently have samples. However, if you’d like to send your mailing address to naturallyfresh@ecoshell.com and request a coupon, we’ll send one to you to make your first purchase a bit easier. Once you receive your coupon, we have a Where to Buy page where you can see locations near you that sell Naturally Fresh.

Start by placing one to two inches of Naturally Fresh litter in a clean litter box. Then, top dress with enough of your current cat litter to cover Naturally Fresh litter. Each time you change the litter, reduce the amount of your current litter. It typically takes one or two changes for most cats to be comfortable with a new litter.

Naturally Fresh products are non-toxic and made without any harmful ingredients, so it shouldn’t have a negative effect on him. Eating too much litter is similar to having too much fiber consumed in a diet – a loose stool would be the indicator that the cat is eating too much litter. However, ingesting urine or fecal matter may be detrimental to his health, so we wouldn’t want this to become a habit.

The most common nut allergies are caused by ingesting the proteins of the nuts, so we would not be concerned if this is the type of nut allergy you have, as Naturally Fresh litter is not for human consumption. However, the more uncommon allergy is Anaphylaxis. Anaphylaxis is a serious, life-threatening allergic reaction typically to airborne particulates. Therefore, we would not recommend the use of our cat litter if there is a potential for an anaphylactic reaction.

  • Naturally Fresh Quick-Clumping litter is a super-absorbent formula that works best for pet parents of one or two cats – it zaps ammonia odors on the spot and produces harder clumps for quicker, easier cleanup.
  • For families managing litter boxes used by two or more cats, Naturally Fresh Multi-Cat litter has a malodor counteractant that tackles both urine and fecal smells, an ideal feature for households with multiple cat kids.
  • For pet parents who need Ultra Odor Control, we took our naturally powerful odor-controlling litter and enhanced it with triple-action odor defense enzymes to stamp out fecal, urine, and ammonia odors on contact.
  • For pet parents looking for a calming formula with a mood-boosting scent, our Harmony™ Lavender & Bamboo formula is infused with lavender and bamboo essential oils that help promote a calm environment.
  • For pet parents who may have a new kitten, fussy cat, or senior who struggles with consistently using the litter box, we have Herbal Attraction® – a formula that is one simple solution for cats of all life stages with litter box acceptance issues.
  • Ideal for cats as well as all small animals, our non-clumping Pellet Formula controls up to 7× more odor than other leading non-clumping litters, is low tracking, and is virtually dust free.

A formula for every family

Ultra Odor
Control

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Stop the stink with our new probiotic

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Harmony™

Calming

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Mood-boosting essential oils

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Multi-Cat

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Love them.
Don’t smell them.

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Quick-Clumping

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Easy scooping for
1–2 cat kids

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Herbal
Attraction®

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Calming herbs call cautious cat kids

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Pellet

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Non-clumping for all small pet children

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