Herbal Attraction® Formula

Enticing herbs for cautious cats
Three angled bags of Naturally Fresh Herbal Attraction Cat Litter
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PHOTO CREDIT: @swiftiekittens (IG)

Why Naturally Fresh?

Natural herbs draw cats to the litter box

Our all-natural litter formula contains a blend of natural herbs ideal for kittens, senior cats, and fussy cat kids with litter box acceptance issues. 
Walnut shells organically neutralize odor

We make our exclusive eco-friendly cat litter out of the fibrous material of the walnut shell due to its organic ability to eliminate odor better than clay litter and other natural litters. 
Absorbs 3X better than clumping clay litter*

Our odor absorption capacity is at least 3 times greater than the leading clay litter, so you can refill the cat litter boxes less often.
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*In an independent study, Naturally Fresh Cat Litter was found to absorb ammonia odors three times better than the leading clay litter.

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Dump clay litter for Naturally Fresh

Want cat litter that doesn't smell? Switch to Naturally Fresh walnut shell litter.

Our eco-friendly litter:

Organically eliminates litter box smells better than clay, corn, paper, pine, and wheat litter
Comes from a renewable source (clay litter can’t say the same)
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Walnut litter with a check mark and clay litter with an x mark

Find the formula that fits your family

Harmony™
scented litter
New Formula - Harmony Cat Litter
Mood-boosting essential oils
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Multi-Cat
Multi Cat Litter
Love them don’t smell them.
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Quick-Clumping
Quick Clumping Litter
Easy scooping for 1–2 cat kids
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Ultra Odor Control
Ultra Odor Control Litter
Full house. No odors. Thanks, probiotic!
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Herbal Attraction®
Herbal Attraction Litter
Calming herbs call cautious cat kids
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Pellet
Pellet Litter
Non-clumping for all small pet children
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Insights & Recommendations

Litter box smell hacks

  • Scoop the litter box at least once a day.
  • Don’t forget to refill your litter after scooping. We recommend maintaining three inches of Naturally Fresh litter so that your cat kid can cover the waste.
  • Clean and sanitize your litter box at least once per month and keep it in a well-ventilated area to keep your litter box from smelling.
  • Ensure there is one box per cat, plus one extra. Example: two cats, three boxes.

How to use our eco-friendly cat litter

  • Fill a clean litter box with three inches of Naturally Fresh.
  • For our clumping litters, remove clumps and solid waste at least once a day.
  • For our non-clumping pellet litter, skim out the solid waste daily. Then gently shake the litter box side to side or mix with a scoop to blend any recently used moist litter with dry litter.
  • Add more litter as needed to stay at the ideal level of three inches.
  • To keep things fresh and healthy for your cat kid, clean and sanitize your litter box every 30 days.
  • Based on a single-cat household, Naturally Fresh should last at least 30 days between changes, or as needed, for odor control.
Find More Litter Box Training Tips >

Transitioning your cat litter to Naturally Fresh

  • Place one to two inches of Naturally Fresh in a clean litter box.
  • Top it off with enough of your current cat litter to cover Naturally Fresh.
  • Each time you change the litter, reduce the amount of your current litter and increase the amount of Naturally Fresh.
  • It typically takes one or two changes for most cats to be comfortable with a new litter.
  • Note: Wash hands thoroughly after handling used cat litter. Cat feces may carry parasites that can cause toxoplasmosis. Those who are pregnant or have suppressed immune systems should avoid contact with used cat litter.
Questions? We have answers >
Wally the Walnut, the Naturally Fresh mascot.