ULTRA ODOR
CONTROL FORMULA 

40% better odor control for one or more cats 

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Why Naturally Fresh?

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Stop the stink with Fresh Shield Probiotic™

The patented all-natural enzyme tackles poop and ammonia odors with 40% more power* than before, making this the best cat litter for odor control.

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Supports a cleaner litter box

The improved formula’s new probiotic surrounds and reduces litter box bacteria for a fresher home. 

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Walnut shells organically neutralize odor 

We make our exclusive eco-friendly cat litter out of the fibrous material of the walnut shell due to its organic ability to eliminate odor better than clay litter and other natural litters.  

*When compared to non-probiotic supplemented litter in a 7-day gas fermentation study.

What pet parents are saying

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My cat loves it

by Julia68

★ ★ ★ ★ ★
My cat only likes this kind of cat litter. I can’t smell anything. Highly recommend to anyone
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The Best Ever

by Love My Toby and Sparty

★ ★ ★ ★ ★
This cat litter is the best I’ve ever used. It is absorbent and almost odor free. Easy to scoop and dust free. A great for or…
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Fantastic!!!!

by One Eyed Wonder

★ ★ ★ ★ ★
Fantastic for my one eye wonder, she comes out clean, no litter all over the place. Perfect for my one eyed wonder.
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Best Natural litter

by nitekat

★ ★ ★ ★ ★
Have a automatic litter box. This is truly the best litter I have used. Tried other natural litters which broke apart or wet.…
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Natural Care Litter

by ashh

★ ★ ★ ★ ★
The BEST litter HANDS DOWN. Low amount of dust. Less tracking through the house. Absolutely NO smell. All I do is scoop the…
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This is the best litter I have ever used

by LeoRoars

★ ★ ★ ★ ★
And it doesn't matter which "scent or not". They love all of them. So do I. Natural...

Walnut shell litter works better

Walnut shells contain a fibrous material that neutralizes odor better than:

Clay litter (Artificial perfumes — no, thanks!)

Wheat litter (Not odor-erasing enough)

Corn litter (Better on the cob)

Pine litter (Not as absorbent)

Paper litter (For journaling, not odor control)

TOFU LITTER (Doesn’t clump as fast)

SWITCH NOW
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A formula for every family

Ultra Odor
Control

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Stop the stink with our new probiotic

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Harmony™
Calming

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Mood-boosting essential oils

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Multi-Cat

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Love them
Don’t smell them

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Quick-Clumping

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Easy scooping for
1–2 cat kids

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Herbal
Attraction®

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Calming herbs call cautious cat kids

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Pellet

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Non-clumping for all small pet children

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Not sure which formula to choose? 

insights & recommendations

  • Scoop the litter box at least once a day.
  • Don’t forget to refill your litter after scooping. We recommend maintaining three inches of Naturally Fresh litter so that your cat kid can cover the waste.
  • Use Naturally Fresh Ultra Odor Control for an extra boost, controlling odors 40% better with Fresh Shield ProbioticTM.
  • Clean and sanitize your litter box at least once per month and keep it in a well-ventilated area to keep your litter box from smelling.
  • Ensure there is one box per cat, plus one extra. Example: two cats, three boxes.

  • Fill a clean litter box with three inches of Naturally Fresh.
  • For our clumping litters, remove clumps and solid waste at least once a day.
  • For our non-clumping pellet litter, skim out the solid waste daily. Then
    gently shake the litter box side to side or mix with a scoop to blend any
    recently used moist litter with dry litter.
  • Add more litter as needed to stay at the ideal level of three inches.
  • To keep things fresh and healthy for your cat kid, clean and sanitize your litter box every 30 days.
  • Based on a single-cat household, Naturally Fresh should last at least 30
    days between changes, or as needed, for odor control.

Find More Litter Box Training Tips >

  • Place one to two inches of Naturally Fresh in a clean litter box.
  • Top it off with enough of your current cat litter to cover Naturally Fresh.
  • Each time you change the litter, reduce the amount of your current litter and increase the amount of Naturally Fresh.
  • It typically takes one or two changes for most cats to be comfortable with a new litter.
  • Note: Wash hands thoroughly after handling used cat litter. Cat feces
    may carry parasites that can cause toxoplasmosis. Those who are pregnant or have
    suppressed immune systems should avoid contact with used cat litter.

Naturally Fresh launches improved Ultra Odor Control formula

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