One or Two Cats? Meet Easy Cleanup.

Clay litter can’t say the same. 

“I have used every kind of cat litter there is since the 1990s. This one is absolutely the best (...)”

– Jerry57,

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Quick-Clumping Formula

Have one or two cat kids? This is the clumping cat litter for your household thanks to a super-absorbent formula that forms hard clumps fast, doesn’t stick to the litter box, and wipes out ammonia odors naturally.
Walnut Shells Organically Neutralize Odor

Walnut shells have the natural ability to neutralize litter box smells better than clay, pine, corn, and wheat litters. It’s why we make our exclusive eco-friendly cat litter out of the fibrous material of the walnut shell — so you can love your cats, not smell your cats.

Proven to Absorb 3x Better than the Leading Clumping Clay Litter*

Our odor absorption capacity is at least 3 times greater than the leading clay litter, so you can refill the multi-cat litter box less often. 

*In an independent study, Naturally Fresh Cat Litter was found to absorb ammonia odors three times better than clay, pine, corn, and wheat litters. 
Tighter Clumping for Easier Scooping

Our super-absorbent formula produces tight clumps in as little as 15 minutes, making cleanup easy and mess-free. Plus, it’s biodegradable and compostable. Win-win-win.

Low Dust and Low Tracking

Unlike clay litters, our eco-friendly cat litter contains no harmful silica dust – so you and your cat kid can breathe easy. It’s also cat litter that doesn’t stick to paws, so it won’t be tracked through your home.


The Go-To Eco-Friendly Cat Litter

All natural and sustainable

Made from walnut shells grown in northern California, Naturally Fresh is 100% eco-safe, compostable, and annually renewable.

No toxins, no worries

Made without any harmful ingredients, Naturally Fresh is safe for you, your cat kid, and the environment.

Litter box smell hacks

  • Scoop the litter box at least once a day.
  • Don’t forget to refill your litter after scooping. We recommend maintaining three inches of Naturally Fresh litter so that your cat kid can cover the waste.
  • Clean and sanitize your litter box at least once per month and keep it in a well-ventilated area to keep your litter box from smelling.
  • Ensure there is one box per cat, plus one extra. Example: two cats, three boxes.

How to use our eco-friendly cat litter

  • Fill a clean litter box with three inches of Naturally Fresh.
  • For our clumping litters, remove clumps and solid waste at least once a day.
  • For our non-clumping pellet litter, skim out the solid waste daily. Then gently shake the litter box side to side or mix with a scoop to blend any recently used moist litter with dry litter.
  • Add more litter as needed to stay at the ideal level of three inches.
  • To keep things fresh and healthy for your cat kid, clean and sanitize your litter box every 30 days.
  • Based on a single-cat household, Naturally Fresh should last at least 30 days between changes, or as needed, for odor control.

Transitioning your cat litter to Naturally Fresh

  • Place one to two inches of Naturally Fresh in a clean litter box.
  • Top it off with enough of your current cat litter to cover Naturally Fresh.
  • Each time you change the litter, reduce the amount of your current litter and increase the amount of Naturally Fresh.
  • It typically takes one or two changes for most cats to be comfortable with a new litter.
  • Note: Wash hands thoroughly after handling used cat litter. Cat feces may carry parasites that can cause toxoplasmosis. Those who are pregnant or have suppressed immune systems should avoid contact with used cat litter.

Find the formula that fits your family.