Giving Upgraded

How Naturally Fresh Supports Cat Kids Everywhere

At Naturally Fresh, we want every cat kid to have a healthy, loving home. It’s why we partner with animal shelters and rescues year round, donating our litter and championing adoptions.

Since 2020, we’ve donated more than 370,000 lbs. of litter nationwide to animal shelters and new pet parents. And in 2021, we launched our annual Gotcha Day Campaign, so that cat kids everywhere can find the forever families that fit them the best.

Gotcha day donations by the numbers

Check out our Gotcha Day results from 2021 & 2022


Cat kid adoptions


in matched adoption fees


lbs. of Naturally Fresh donated to pet parents and participating shelters

Cat kid support in action

From working with local shelters to employing sustainable practices for a healthy home and planet, learn how Naturally Fresh supports cat kids everywhere — and how you help just by using our litter.

How Adopting a Cat Kid Can Boost Your Health

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How to Pick the Animal Shelter–and Cat Kid–That’s Right for You

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New Cat Kid Checklist

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Participating Shelters

We've partnered with these animal rescues and shelters to make more Gotcha Days possible.

See Gotcha Day photos from pet parents!

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