Naturally Fresh Cat Litter Launches Calming Formula:

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing the launch of its first formula designed to improve well-being. Harmony™ Lavender & Bamboo Scented Litter is infused with lavender and bamboo essential oils, promoting a calm environment, and featuring soothing scents. ... read more

Naturally Fresh Cat Litter Announces New Mood-Boosting Litter: Harmony™ Lavender & Bamboo Clumping Litter

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing a new calming solution: Naturally Fresh Harmony™ Lavender & Bamboo Clumping Litter. Infused with essential oils, the Harmony™ formula provides mood-enhancing benefits for cats and the whole family. ... read more

Naturally Fresh: The Best Cat Litter for Odor Control

When it comes to litter box odor control, walnut shells don’t usually spring to mind. Naturally Fresh is changing that. If you’ve ever wondered how to neutralize ammonia in cat litter the fresh and natural way, look no further than our eco-friendly formulas. ... read more

Naturally Fresh Proves Environmental Impact of Walnut Shell Litter

In collaboration with the Pet Sustainability Coalition (PSC), a peer-reviewed Life Cycle Analysis (LCA) study was conducted, which found that compared to clay litter, Naturally Fresh’s walnut shell-based litter generates nearly 42% fewer fossil fuels, uses 97% fewer mineral resources, and emits 130% fewer greenhouse gasses (with carbon uptake from walnut trees) during production. ... read more

2nd Annual Gotcha Day Helps Thousands of Cat Kids Find Homes

Naturally Fresh Cat Litter, a leading eco-friendly cat litter brand, celebrated the “kitten season” of summer with their 2nd annual Gotcha Day initiative. Coming off last year’s successful summer-long event, Naturally Fresh set their sights on how to make this year’s Gotcha Day celebration even bigger. Inviting cat parents from across the country to join in on the fun ... read more

New Cat Kid Checklist

If you’re adopting a new cat kid, you may be buying the necessities and prepping your place for your pet. But how do you know what’s essential and what isn’t, especially if this is your first wild child? We’ve compiled a cat adoption checklist so you can make sure your incoming family member is all set when you bring them home from the animal shelter ... read more