Meet Our New Packaging

The formula name and description on the front of the bag helps you easily identify and differentiate between Naturally Fresh formulas. Detailed product information on the back helps you choose the best formula for your cat kids. Our new bags have a more natural look ... read more

Tips for Adopting a New Cat or Kitten

With 2020 kitten season coming to a close, it’s a great time to consider adding a new cat to your family. If you’re thinking about adopting a new cat, you may have a few questions about how to welcome him/her into your home. We’ve got some tips that will help turn a tricky process into a smoother transition for all. ... read more

Ideas for Spending Quality Time with Your Cat

It can be easy to fall into the same routines when it comes to playtime. Routines are great and all, but it’s healthy to find ways to change it up from time to time. We’ve put together a list of out-of-the-box possibilities for playtime with your cat kid. ... read more

Ways to Practice Eco-Friendly Cat Care

There is no other cat quite like yours. And we know you want to care for your one-of-a-kind cat kid in the best way possible. One way to enrich your cat’s life is by using natural, eco-friendly products. ... read more

Naturally Fresh Showcases New 26-lb. Pellet Offering

Naturally Fresh Cat Litter will debut multiple items at this year’s Global Pet Expo, including the new 26-lb. Pellet litter offering, show-only promotions, and an early look at the brand’s new product packaging. These showcased items will give distributors, buyers, and retailers a fresh look at the all-natural litter brand. ... read more

It’s Natural: Tips for Litter Training Your Cat

Bringing home a cat is a special and important moment for any family. Whether you are a veteran pet parent bringing home a new cat, or a new pet parent experiencing the joy of cat ownership for the very first ... read more