Naturally Fresh: The Best Cat Litter for Odor Control

When it comes to litter box odor control, walnut shells don’t usually spring to mind. Naturally Fresh is changing that. If you’ve ever wondered how to neutralize ammonia in cat litter the fresh and natural way, look no further than our eco-friendly formulas. ... read more

Naturally Fresh Proves Environmental Impact of Walnut Shell Litter

In collaboration with the Pet Sustainability Coalition (PSC), a peer-reviewed Life Cycle Analysis (LCA) study was conducted, which found that compared to clay litter, Naturally Fresh’s walnut shell-based litter generates nearly 42% fewer fossil fuels, uses 97% fewer mineral resources, and emits 130% fewer greenhouse gasses (with carbon uptake from walnut trees) during production. ... read more

2nd Annual Gotcha Day Helps Thousands of Cat Kids Find Homes

Naturally Fresh Cat Litter, a leading eco-friendly cat litter brand, celebrated the “kitten season” of summer with their 2nd annual Gotcha Day initiative. Coming off last year’s successful summer-long event, Naturally Fresh set their sights on how to make this year’s Gotcha Day celebration even bigger. Inviting cat parents from across the country to join in on the fun ... read more

New Cat Kid Checklist

If you’re adopting a new cat kid, you may be buying the necessities and prepping your place for your pet. But how do you know what’s essential and what isn’t, especially if this is your first wild child? We’ve compiled a cat adoption checklist so you can make sure your incoming family member is all set when you bring them home from the animal shelter ... read more

How to Pick the Animal Shelter — and Cat Kid — That’s Right for You

Every year, thousands of kittens born during the warmer months of feline breeding season, also known as Kitten Season, enter animal shelters and animal rescues across the country. According to the ASPCA, 90% of the 34,000 kittens at Los Angeles County and City shelters arrive during Kitten Season — just one of many regions taking in an abundance of cat kids around the country. If you’re looking for adoptable cats ... read more

How Adopting a Cat Kid Can Boost Your Health

Eating fruits and veggies. Getting regular exercise. Parenting a cat. Though that last one may not seem like the others, having a cat kid can be beneficial to your physical and mental health, just like eating well and staying active. Read on for some fun facts on how bringing a cat kid home can be good for you — and how ... read more