Advice & Answers

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing the launch of its enhanced formula: Ultra Odor Control designed with Fresh Shield Probiotic^™ technology. ... read more

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing the launch of its first formula designed to improve well-being. Harmony™ Lavender & Bamboo Scented Litter is infused with lavender and bamboo essential oils, promoting a calm environment, and featuring soothing scents. ... read more

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing a new calming solution: Naturally Fresh Harmony™ Lavender & Bamboo Clumping Litter. Infused with essential oils, the Harmony™ formula provides mood-enhancing benefits for cats and the whole family. ... read more

In collaboration with the Pet Sustainability Coalition (PSC), a peer-reviewed Life Cycle Analysis (LCA) study was conducted, which found that compared to clay litter, Naturally Fresh’s walnut shell-based litter generates nearly 42% fewer fossil fuels, uses 97% fewer mineral resources, and emits 130% fewer greenhouse gasses (with carbon uptake from walnut trees) during production. ... read more

Naturally Fresh Cat Litter, a leading eco-friendly cat litter brand, celebrated the “kitten season” of summer with their 2nd annual Gotcha Day initiative. Coming off last year’s successful summer-long event, Naturally Fresh set their sights on how to make this year’s Gotcha Day celebration even bigger. Inviting cat parents from across the country to join in on the fun ... read more

Naturally Fresh Cat Litter, the leading environmentally-friendly cat litter brand that eliminates odors organically, celebrated the “kitten season” of summer with a Gotcha Day initiative that saw $15,000 worth of donations to match adoption fees. June and July mark the months of “kitten season”, which is one of the busiest times of the year for animal shelters. ... read more