Naturally Fresh Cat Litter Launches Improved Formula with a New Look and Introduces Fresh Shield Probiotic™
Improved Ultra Odor Control Product will be Announced at Global Pet Expo 2025
(3/4/2025) Corning, CA – Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing the launch of its enhanced formula: Ultra Odor Control designed with Fresh Shield Probiotic™ technology.
Backed by rigorous testing at a major research and development lab, this improved Ultra Odor Control formula harnesses the power of renewable ingredients to provide superior odor control. Within the all-natural formula, the Fresh Shield Probiotic™ , a patented enzyme, instantly surrounds and neutralizes bad bacteria preventing odors from leaving the litter box. The dual-action probiotics work to neutralize both poop and ammonia bacteria on contact, controlling odors nearly 40% better than non-probiotic formulas and allowing users to scoop less often. The improved Ultra Odor Control is perfect for households that demand maximum odor control from their litter.
“Keeping the consumer in mind, we wanted to deliver on their biggest need: neutralizing unpleasant odors. We conducted a substantial amount of research and testing to produce this enhanced Ultra Odor Control formula,” said Helen Cantrell, Director of Sales and Marketing. “We look forward to this premium product delivering maximum odor control for cat owners and their homes.”
Like other Naturally Fresh formulas, the improved Ultra Odor Control is made from upcycled walnut shells and controls ammonia odors organically. It’s sustainably grown certified, annually renewable, and solar power produced, serving as an eco-friendly alternative to clay litter. It’s good for cats, people, and the planet and contributes to a pleasant environment for your household.
For more information about Naturally Fresh and the improved Ultra Odor Control formula announcement, come visit us at booth #643. Representatives will be available to talk through the technology behind the formula and provide more details at Global Pet Expo.
About Naturally Fresh
Based in Corning, Calif., Eco-Shell, LP, maker of the Naturally Fresh family of products, produces all-natural, eco-friendly cat litter made with upcycled walnut shells. Founded in 2010, Naturally Fresh products use a natural blend derived from walnut shells grown in California by Crain Walnut Shelling, Inc., a family-owned producer, packer, and processor of quality English Walnuts for over a half-century.
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