Gotcha Day Sweepstakes entry form

Win vet care for your cat Kid + Litter for your favorite Shelter

In celebration of Gotcha Day, share your story of how your cat kid has upgraded your life. You could win one year of free vet care for your cat kid AND 1,000 lbs. of Naturally Fresh for the shelter or rescue of your choice!


Enter the Sweepstakes

Gotcha Day is the day your life was elevated when you adopted your cat(s) and they became a member of the family. In celebration of cat kids and cat parents everywhere, we want to hear your story of how your cat kid has upgraded your life for a chance to win the following:


1 winner

Free vet care for one year (through reimbursement valued up to $2,000), a surprise health package, and 1,000 lbs. of Naturally Fresh litter donated to the shelter or rescue of your choice

1st runner
up prize

5 winners

One-year subscription to KitNipBox, one bag of Naturally Fresh every month for six months, and one Naturally Fresh shirt

2nd runner
up prize

50 winners

One coupon for a free bag of Naturally Fresh

Giving Upgraded

Gotcha Day 2022

For our second annual Gotcha Day event, we’ve upgraded the adoption experience by expanding to four markets (Seattle, Portland, Phoenix, and Denver), matching $20,000 in adoption fees, and running a sweepstakes that gives back to pet parents while helping them give back to animal shelters.

Adopt a cat kid

Adopt a cat kid from any one of our seven participating shelters from June 1-July 31: Seattle Humane, Seattle Area Feline Rescue (SAFe), Oregon Humane, The Pixie Project, Home Fur Good, Fearless Kitty Rescue, and Humane Society of Boulder Valley

Take home a free 14 lb. bag of Naturally Fresh


Enter our sweepstakes

Enter the Gotcha Day 2022 Sweepstakes by sharing your story of how your cat kid has upgraded your life (open to everyone, not just Gotcha Day adopters)

Participating Shelters

This year we've partnered with these seven animal rescues and shelters.

Cat kid support in action

From working with local shelters to employing sustainable practices for a healthy home and planet, learn how Naturally Fresh supports cat kids everywhere — and how you help just by using our litter.

How Adopting a Cat Kid Can Boost Your Health

Read More

How to Pick the Animal Shelter–and Cat Kid–That’s Right for You

Read More

New Cat Kid Checklist

Read More

Gotcha day donations by the numbers

Our 2021 Gotcha Day Results


Cat kid adoptions


in matched adoption fees


lbs. of Naturally Fresh given to pet parents


lbs. of Naturally Fresh donated to participating shelters

See Gotcha Day photos from pet parents!

Follow Us On Instagram >