good for People, PETS, AND the planet

The Sustainable Litter that makes an impact

Since our founding, we’ve dedicated ourselves to green practices to make a positive impact on our shared world.

Our litter production generates nearly 42% fewer fossil fuels than clay litter*

Our litter production uses 97% fewer mineral resources than clay litter*

Our 7,800 solar panels help us emit nearly 130% fewer greenhouse gases than clay litter production

*Results of the Naturally Fresh Cat Litter Life Cycle Analysis (LCA) conducted by Trayak and facilitated by the Pet Sustainability Coalition. Not reviewed by a third-party authority.

Clay Mines, Meet Walnut Groves

Instead of strip mining for clay, we grow walnut trees. These trees do more than produce our litter’s star ingredient — they absorb at least 3,744 lbs. of CO² annually per acre, releasing earth-sustaining oxygen in exchange.